When you begin to prepare for your web site, keep in mind that most
people will come to your site for information. For this reason, it is
critical that you provide interesting and well thought out content.
Visitors to your web site will be more inclined to do business with
you, if you have provided them with the information they came for.
To assist you with your web site preparation, we have
come up with some thoughts for you to consider:
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Spend a little time "surfing" the web and
see what your competition is doing.
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While you are on the web, make notes of what you do
and do not like.
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Bookmark sites that have styles that are similar to
your tastes.
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Bookmark any websites that may have related
information. You may want to have a page on your site that
has a list of links to other interesting/relevant
websites. This is a great way to get people to bookmark
your site and return at a later time.
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Following outlines some general items:
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Information about you and/or your company/organization (a brief history, philosophy).
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If you are selling yourself as the provider of a service, visitors to your site will want to know about your experience in your field. You may want to put together a list of your accomplishments, experiences, sales track record, etc.
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A copy of your company/organization logo (if you have one).
We can scan any logos or photos for you.
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If you are selling yourself as the provider of a service, you should provide a current photograph.
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Information, prices, and pictures / photos of your product(s).
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Information regarding the types of services that you offer.
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A must to include is: Do you offer services that are unique, different or better than your competition has to offer? If so, what are they and how will they benefit your viewer?
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Gather together any personal and/or company/organization print media including news releases and product/service brochures.
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Now that you've put some thought into your
website, it's time to get started with the collecting of the information
you will need. Every web site is different, and so is the information you
will need to gather.
While you are gathering your web site information,
put yourself in the shoes of the audience you are trying to reach. Ask
yourself..."What type of information will my audience be looking for?"
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